Brand Concepts
Concept art for a logo, as part of a community brand identity package. Presented to the Town Council of Heart's Content, it was one of the visual products included in a tourism project proposal.
Logo concept for a social smartphone app. Project requirements included limitations on the number of colours, complexity of design, and size of file.
Lighthearted logo for a charitable fantasy hockey league. Project requirements included use of the colours red, grey, and black, and that the image be an obvious depiction of their league tradition of boiling lager for the winning team to serve to the lowest-ranked team. Donated to their league in their earliest days, this design was recently realized in steel as the league upgraded their boiling rig to a hand-built oversized replica of the Stanley Cup.
Brand logo for an allergy-conscious natural health web store. Project requirements included that it be monochrome, easily scaleable, and an effective addition to their existing brand recognition program.
Brand logo for a mental health and wellness smartphone app. Developer group requested that the image be tonally humorous, as their app intended to maintain a light vibe.
Group crest for an all-female roller derby team. The team expressed a need for the image to have flexible application potential, so it could be used on a then-undecided selection of branded team clothing, so the design employed a transparent background and a singular colour palette to ensure efforts toward screen printing (or other post-manufacture personalization processes) were simple and cost-effective.